Business Desk 
Jan 11, 2025
Hyundai Motor launched its most-anticipated compact electric vehicle (EV), the Hyundai Inster, which is claimed to be budget-friendly. The Inster, which was launched in Europe last year as the Casper Electric, is Hyundai’s bid to challenge established players in Japan’s EV market.
Hyundai aims to advance its market presence by offering a compact, affordable EV that appeals to budget-conscious consumers who are ready to embrace the electric future.
Hyundai Inster price
The price of Hyundai Inster EV in Japan is 2.85 million yen ($18,000), which marks Hyundai’s strategic entry into a market traditionally dominated by local giants such as Toyota and Honda, who have long focused on petrol and hybrid technologies.
Hyundai Inster EV's key features
Despite its compact size, the Hyundai Inster has a spacious interior and a bold design, ensuring it stands out in the crowd. Its futuristic appearance is complemented by cutting-edge technology, making it the perfect option for urban drivers who value style and functionality.
However, the company has yet to officially brief about performance, while Hyundai aims for the Inster to be an efficient city car with smart features that cater to a wide range of users, from daily commuters to weekend adventurers.
The company has set ambitious sales targets, aiming to boost its sales tenfold in Japan over the next five years. Hyundai claimed that the Inster will serve as a flagship model to increase its recognition and credibility in the Japanese market.
With deliveries scheduled to start in May, Hyundai is ready to capture the attention of Japanese consumers who are beginning to consider EVs as a viable alternative to traditional fuel-powered vehicles.
The company has a vision to redefine the expectations of compact electric vehicles, providing a vehicle that combines style, technology, and performance for the modern commuters.
