Tech Desk 
Jun 03, 2025
Meta is working on a new AI-driven ad creation and management tool to bypass manual approaches, according to The Wall Street Journal.
Meta hopes to offer complete automation by the end of 2025 as it advances the use of AI within its digital marketing and advertising operations.
Meta, which has over 3.4 billion active users on its applications, has already leveraged AI to help advertisers create personalised images, edit video-based advertisements, and suggest improvements for enhanced performance.
Nonetheless, it wants to take things to a new level, at some point organizations could only need to provide a photograph of a product and a budget, and Meta's AI would create the advert (image, video, copy), target audiences on Instagram and Facebook, and even suggest how much to spend.
Essentially, Meta wants to make online advertising smarter and faster.
Moreover, Meta plans to allow advertisers to show different versions of the same ad to unique users at the same time.
These changes could be based on user location or interests, for example.
