Prime Video ads: Is Amazon Prime still a good deal?

Starting January 29, Prime Video is giving you a heads-up — they're about to sneak in some ads. Yep, the ad-free utopia we've been enjoying is taking a detour. If you're keen on maintaining that sweet ad-free zone, prepare to shell out an extra $2.99 per month. Oh, and hold up — the ad invasion? It’s strictly for the TV shows and movies hanging out on Prime Video. Just to clarify, your Amazon-bought movies and TV series? No ads in sight.

Hold your horses, though, because this twist in the Prime Video tale has sparked some thoughts. Some of us reckon this move by Amazon might ruffle a few feathers. It’s like they’re shaking the money tree for more cash while our prime (pun intended) perks, like lightning-fast deliveries, are feeling a bit scattered lately.

Speaking of feelings, Redditors are echoing this vibe, musing over delayed deliveries and questioning their Prime Video watch time. The numbers don’t quite add up, do they?

This raises a point about the consumer-psych relationship. It’s like a silent agreement — we pay more, we expect more. Amazon argues that Prime now offers a trove of extras, from tunes to meds to gaming and more. But here’s the thing — I signed up for super-speedy shipping and ad-free Prime Video. The bells and whistles that came later weren’t my initial draw.

Now, let’s not kid ourselves — Prime still rocks. The convenience of finding almost anything I need and getting it lightning-quick is unmatched. My satisfaction has shifted, sure, but the essence remains.

When Prime started back in '05, it was a revelation. Fast shipping saved us from shipping woes, and Prime Video was an ad-free oasis. It’s grown since, offering a trove of binge-worthy shows (Jack Ryan, The Boys, you name it).

But ads? They're the sore spot. Making us cough up extra cash to dodge them doesn’t sit right. And what if this inspires others to follow suit? The ad dance isn’t a favourite pastime for anyone.

So, while I’ve opted for the ad-free tier, this ad shift could spell trouble for Prime. Pushing ads feels like edging out already borderline customers. Ads may be a reality, but forcing them might just drive us away.

Ads — a universal no-no. Tolerable at best, but here’s the takeaway: No one likes 'em, and the more they’re forced, the more we want to bolt.