Tech Desk 
Dec 28, 2024
Pakistan Travel Mart (PTM) has introduced a dedicated tech hall to enhance technology and travel, creating seamless consumer experiences.
This initiative is supported by industry partners such as the Pakistan Software Export Board (PSEB) and the Pakistan Software Houses Association (P@SHA).
A special networking session was held on Thursday, which brought together key stakeholders from the travel and tourism sector and served as a prelude to PTM 2025. The session encouraged dialogue and strengthened partnerships among national and international participants.
What is PTM 2025?
PTM 2025 is the premier platform connecting regional and global stakeholders with a focus on inbound, outbound, and domestic tourism.
Supported by national organisations like the Pakistan Tourism Development Corporation (PTDC) and provincial tourism authorities, PTM 2025 aims to drive the development of Pakistan’s tourism landscape.
The main event will take place at the Karachi Expo Centre from January 31 to February 2, 2025, followed by a roadshow in Islamabad from February 4 to 5, 2025.
Medical tourism and Learning Enclave
PTM 2025 marks a strategic leap into medical tourism by partnering with leading hospitals. This initiative aims to position Pakistan as a hub for medical tourism by connecting health tourism products with travel companies.
Additionally, PTM 2025 will host the Learning Enclave, an interactive hub featuring insights from local and international travel, tourism, and hospitality leaders.
The enclave will include panel discussions, case studies, and immersive demonstrations, transforming traditional learning spaces into dynamic, interactive environments.
