Tech Desk 
Sep 10, 2025
An image of the Apple iPhone Pro launched at the Apple 'Awe Dropping' Event 2025 held on September 9 in California. — Screengrab/Apple YouTube channel/Canva
At the Apple Event 2025, the Cupertino-based tech giant officially launched the iPhone 17 Pro and iPhone 17 Pro Max, marking a major leap in performance, design, and camera technology.
Both phones are integrated with the new A19 Pro chip, Apple's most powerful and efficient chip, designed specifically for gaming, pro-level videography, and Apple Intelligence.
Apple iPhone 17 Pro and iPhone 17 Pro Max design and display
The new Apple iPhone 17 Pro models feature a brushed aluminium unibody design element with a new Apple-designed vapour chamber used for heat dissipation. The heat dissipation helps to sustain peak performance and allows for Apple's best battery life ever on an iPhone.
Notably, the screen sizes are 6.3 inches (Pro) and 6.9 inches (Pro Max) OLED Super Retina XDR with 120 Hz ProMotion with an expanded brightness to 3000 nits’ peak brightness in the brightest Apple display to date. Apple iPhone 17 Pro and iPhone 17 Pro Max camera system
Both models feature three 48MP Fusion cameras (main, ultra-wide, and new telephoto) plus a new 18MP Centre Stage selfie camera. The iPhone 17 Pro Max now has the longest optical zoom on an iPhone ever at 8x, making these phones perfect for portrait and landscape photography.
Moreover, new pro video features include ProRes RAW, Apple Log 2, Dolby Vision HDR, and genlock, making these phones a filmmaker's dream.
Apple iPhone 17 Pro and iPhone 17 Pro Max price in Pakistan
Apple revealed the iPhone 17 Pro price starts at $1,099 (approximately Rs309,478) and the iPhone 17 Pro Max pricing starts at $1,199 (approximately Rs337,638). The official Apple iPhone 17 Pro and Pro Max pricing for Pakistan will likely be much higher when it arrives in our local market from the Apple launch event following the inclusion of PTA taxes and import duties.
Apple iPhone 17 Pro and iPhone 17 Pro Max availability
Pre-orders are set to begin on September 12 for the Apple iPhone 17 Pro and iPhone 17 Pro Max and will ship on September 19. However, Pakistani Apple enthusiasts will most likely see the Apple iPhone 17 Pro series arrive through resellers and the grey market before it is distributed officially.
