Tech Desk 
Nov 06, 2025
Tech giant Apple is reportedly striding towards powering its new Siri with Google's 1.2 trillion-parameter artificial intelligence (AI) model developed by Google's Alphabet.
Apple is nearing a deal to pay approximately $1 billion annually for access to this advanced technology. The move is said to be a temporary solution until Apple develops its own AI systems, Reuters noted, citing sources.
Siri has historically struggled to come on par with the capabilities of competitors like Amazon's Alexa and Google Assistant, particularly when it comes to performing complex tasks and integrating with third-party applications.
The iPhone maker's current collaboration with Google sets itself apart from previous talks about directly integrating the Gemini model into Siri as a chatbot, as it will not involve Google AI search functionality within Apple's operating systems.
The company recently announced that improvements to Siri would be postponed until 2026, although no specific reasons were provided for this delay.
The delay comes in the midst of competitors rushing to integrate AI features into their voice assistants, with Google having implemented its Gemini model and Amazon launching an AI-driven update for Alexa.
Nevertheless, Apple has made significant changes to its executive team to revitalise its AI initiatives, appointing Mike Rockwell to oversee Siri after CEO Tim Cook expressed concerns regarding the performance of AI head John Giannandrea in product development.
