Business Desk 
Dec 27, 2024
Ride-hailing giant inDrive has invested strategically in one of Pakistan’s fast-growing online grocery delivery platforms: Krave Mart.
This comes under the umbrella of expansion and exploration of emerging markets, as inDrive seeks to widen its footprint globally.
Founded in 2021, Krave Mart is renowned for its fast delivery service that delivers groceries within 30 minutes using dark stores.
The platform offers a range of private-label products, from everyday essentials such as bread to cosmetics items like handwash.
Krave Mart has become one of the fastest-growing online grocery delivery platforms in Pakistan, competing with Foodpanda.
InDrive and Krave Mart partnership details
InDrive, a California-based startup from Mountain View, recently established a venture capital arm, committing to invest $100 million in startups in developing markets.
The investment is in line with the platform envisioning a transition from ride-hailing to an app-based mart, explained inDriver's New Venture Division Head Andries Smit.
The deal is going to help Krave Mart expand into new markets, improve its technology, and increase its product offerings.
Faisal Mart, one of the key investors of Krave Mart, expressed enthusiasm on LinkedIn over the funding, stating that it will help power its aggressive growth plans.
