Business Desk 
Jul 23, 2025
Master Group of Industries has partnered with Chery Automobile, a China-based automobile export brand, to launch advanced New Energy Vehicles (NEVs), particularly groundbreaking Plug-in Hybrid Electric Vehicles (PHEVs) in Pakistan.
With this strategic collaboration, the companies aim to deliver an unprecedented fusion of innovation, efficiency, and exceptional value nationwide.
To initiate this strategic partnership with Chery, Master Group has established a specialised subsidiary, Master Auto Engineering, under the visionary leadership of CEO Samir Malik.
Malik stated: “We are committed to substantial investment in a state-of-the-art manufacturing facility and comprehensive 3S dealership network for Chery’s latest NEV lineup.”
“Our mission centres on delivering high-technology, fuel-efficient, and accessible mobility solutions to Pakistan, supported by unparalleled after-sales service and customer experience excellence,” he added.
This partnership showcases a pivotal transformation in Pakistan’s automotive industry as Master Group prepares to introduce Chery’s revolutionary super hybrids and PHEVs, reinforcing its vision for sustainable, forward-thinking mobility solutions nationwide.
With the introduction of the NEV levy, the Prime Minister Shehbaz Sharif-led government aims to encourage electric vehicles in Pakistan, reducing the need for fuel-powered cars or motorcycles.
It is worth noting that comprehensive details regarding product launches, technical specifications, and dealership locations will be unveiled in the forthcoming months.
