Tech Desk 
Jul 05, 2025
Meta is reportedly upgrading its customisable artificial intelligence (AI) chatbots, which can be created in the AI Studio, to be able to message users unprompted.
According to a report, the American-based tech giant is adding a new capability to its Meta AI-powered chatbots, enabling them to send follow-up texts to users proactively.
In addition, these chatbots will reportedly be able to remember past conversations and utilise that context when texting users.
With the launch of this feature, Meta aims to boost the engagement of its AI chatbots. According to a Business Insider report, this might not remain just an imagination as Meta is adding this capability to its chatbots, created via the AI Studio.
Notably, any chatbot created in the AI Studio can proactively message users with a follow-up text in an attempt to re-engage them.
AI Studio enables users to create chatbots based on real-life or fictional personas which can generate tailored responses based on their roles.
The publication claimed that an AI chatbot called “The Maestro of Movie Magic” would send the message: "I hope you're having a harmonious day! I wanted to check in and see if you've discovered any new favourite soundtracks or composers recently. Or perhaps you'd like some recommendations for your next movie night? Let me know, and I'll be happy to help!"
Additionally, these proactive messages are said to only be sent within the first 14 days since the initial conversation.
It is worth noting that a user is required to send at least five messages to qualify to receive a follow-up message, according to a spokesperson.
