Tech Desk 
Jul 30, 2024
Meta is set to launch its AI Studio to all creators in the US to allow them to generate personalised AI-powered chatbots.
The company announced the AI Studio last year and started its inspections with select creators in June. Now the company is ready to expand the tool to all creators alike, creators who can use prompts or suggested templates to create a chatbot.
Users can generate the chatbot for caption creation, post formatting, or create memes. You can utilise the chatbot just for yourself or share it with anyone. These chatbots work across Meta properties, involving Instagram, Messenger, WhatsApp and the web.
In addition, Meta sees the AI Studio as useful for creators who want to create chatbot versions of themselves for fan engagement. Creators can control the topics and links they need the chatbot to avoid.
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Moreover, they can also turn auto-replies off and control who their AI replies to. Meta in its blog post said, “Instagram creators can set up an AI as an extension of themselves that can quickly answer common DM questions and story replies."
"Whether sharing facts about themselves or linking to their favourite brands and past videos, creator AIs can help creators reach more people and fans get responses faster,” added the Meta blog.
Beyond creators, Meta also focuses on deploying custom AI bots for businesses to manage incoming customer queries across its apps.
