
An undated image. — Canva
The IT hardware industry in Pakistan is experiencing an unprecedented boom, according to new data published by International Data Corporation (IDC) which shows that desktop computer sales in Pakistan registered a staggering rise of 90% in the quarter from April to June, 2025.
The report shows that a local player, Viper, has entered the market and demonstrates that made-in-Pakistan brands in the IT hardware sector can be a real and competitive alternative to foreign competition.
Viper seized the top spot with a 39.6% market share in desktop computer sales, followed by Lenovo at 18%, HP at 17.8%, and Dell at 16%. The remaining market share of 8.3% comprised international brands such as Asus, Apple, and Microsoft.
The market growth is reflective of consumer preferences changing, with consumers preferring local devices because they are cheaper and readily available.
The Pakistan desktop computer sales report likewise shows that the education sector was the leading demand driver, accounting for 19.8% of the total sales numbers, followed by large corporations at 19.1%, medium businesses at 15.9%, and government organisations at 14.9%.
Banks and other very large businesses made contributions of 11.4% toward sales. The trend is telling experts that this increase in demand is as a result of productivity-orientated digital transformation initiatives powered by schools, businesses, and state institutions.
Industry leaders believe the momentum can be further strengthened if the government supports local hardware manufacturing. Viper Group Chairman Khushnood Aftab said incentives similar to those in the mobile phone industry could help expand the market. “Local brands are more affordable than foreign brands, and with government support, we can even export made-in-Pakistan computers,” he said.