Rehan Shahid 
Jan 05, 2026
Samsung on Monday announced its plan to double the units of mobile devices with 'Galaxy AI' features largely powered by Google's Gemini, which would provide the US company a boost over competitors globally.
In an interview with Reuters, Samsung Electronics CEO TM Roh stated the company, which had launched Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.
This plan is set to give a major boost to the world's largest backer of Android, Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.
"We will apply AI to all products, all functions, and all services as quickly as possible," said TM Roh, adding that "Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread."
The company will provide integrated AI services across consumer products to increase its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.
It added that Samsung controlled nearly two-thirds of the foldable mobile phones market in the third quarter of 2025. However, market researchers such as IDC and Counterpoint indicate the global smartphone market will decrease next year, as the memory chip shortage threatens to drive up phone prices and the manufacturers face competition from Chinese companies such as Huawei, as well as Apple, which is expected to launch its first foldable phone this year
Therefore, TM Roh, in his interview, said that Samsung seeks to reclaim its lost crown from Apple in the smartphone market and repel competition from Chinese rivals not only in mobile telephones, but also in televisions and home appliances.
