Kate Mills 
Dec 17, 2023
In an update posted on the Apple Developer website, a new feature called "contingent pricing" is set to debut in the App Store next year. This innovative feature allows developers to offer discounts on subscriptions contingent on users maintaining an active subscription to another publication. The discount will persist on a monthly basis as long as the user remains subscribed to both publications.
According to Apple, the "contingent pricing" feature aims to assist developers in attracting and retaining subscribers. Developers can apply this feature to subscriptions from a single developer or even two different developers, providing flexibility in implementation. The tech giant is currently in the pilot phase of this feature, with plans to onboard more developers in the coming months.
Developers are encouraged to start planning how they will incorporate "contingent pricing" into their App Store pricing strategies. Apple provides a link on its website for developers to sign up and receive notifications in January 2024, where additional details related will be disclosed.
Apple assures that customers will easily find publications offering "contingent pricing" through the App Store listing, off-platform marketing channels, and planned placements within the App Store. The company aims to facilitate a seamless redemption and purchasing experience for users based on the contingent price proposition provided by developers.
While the feature is not expected to be available to App Store customers until sometime in 2024, Apple is proactively engaging developers to embrace and leverage "contingent pricing" to enhance their subscription offerings.
