Tech Desk 
Dec 19, 2025
An image of a smartphone with Facebook's logo is seen in front of the displayed Facebook's new rebranded logo, Meta, is in this illustration taken on October 28, 2021. — Reuters
Facebook has already begun testing a new restriction on sharing links, and this development might bring a major change to link sharing on Facebook to drive traffic in the year 2026.
In a trial, some users are informed that they will only be allowed to post links to no more than two Facebook organic posts a month, unless they pay for a subscription to Meta Verified services.
The subscription charges may range from $14.99 to $499 per month, with personal subscriptions at $9.99 a month, as charged to business users.
According to the notification sent to the accounts, users who do not have Meta Verified will have limited link sharing.
However, Meta is testing this new update for now because it wants to check whether it is valuable for users who have subscriptions. This service is only being carried out on a small group of users who run Facebook Pages or Professional Mode accounts.
One of the affected users and a social media analyst, Matt Navarra, explained that the action indicates that Meta has a better thought-out monetisation strategy. Navarra observed that reducing the ability to post outside links essentially means that there is a cost to the traffic that Facebook provides. He indicated that users who get most of their traffic from Facebook might have to re-evaluate their business models.
Furthermore, Meta Verified already provides other advantages like the verified sign, increased protection for accounts, customer service, and increased search visibility. It would appear, based on the test, that link distribution is itself going behind a paywall.
