Tech Desk 
Apr 23, 2025
Bluesky has announced the rollout of blue check marks for verified accounts. The move is aimed at helping users identify authentic and notable individuals on the platform.
The decentralised social media platform said in a blog post on Monday it would “proactively verify authentic and notable accounts and display a blue check next to their names,” adding that “trust is everything” when it comes to online interactions.
The feature is similar to Twitter’s original verification system, which helped users distinguish real public figures from their parodies.
That system was scrapped by Elon Musk after he acquired X (formerly Twitter) in 2022, replacing it with a paid verification model under X Premium.
“Social media has connected us in powerful ways, but it hasn’t always given us the tools to know who we’re interacting with,” the company said.
Initially conceived by Dorsey in 2019, Bluesky was launched publicly in 2023 and now boasts over 30 million users.
There's already an identity verification on the platform through custom web-linked usernames, with over 270,000 accounts using that feature, but the new blue check system will complement this.
