
Gmail has introduced blue checkmarks to verify senders on the Android and iOS apps. The Brand Indicators for Message Identification (BIMI) standard displays brand logos in the “avatar slot” next to a sender’s name and address.
Gmail shows the blue verified checkmark for senders that have embraced BIMI with a registered trademark (VMC). Google stated: “BIMI promotes another layer of security to Gmail by requiring strong authentication and verification of logos before they’re displayed in Gmail as avatars.”
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After launching on the web last year, it’s now ready to be launched to Gmail for Android and iOS. On mobile, it displays the sender's name and date. Tapping would show the following prompt: “This sender of this email has verified that they own [example.com] and the logo in the profile image.”
These blue checkmarks in Gmail for Android and iOS are rolling out “over the next few weeks” to personal Google and Workspace accounts.
However, Gmail is set to support a “new type of BIMI certificate being issued by Certificate Authorities (CA) that allows for a “broader range of senders to utilize BIMI, who might not have the registered trademark required for a Verified Mark Certificate (VMC).”