Tech Desk 
Jul 29, 2025
Google has officially launched a new feature for the United Kingdom (UK) users that will generate results using artificial intelligence (AI) for the world's most popular search engine.
Instead of a list of search results showing links to other websites in blue type, people who select "AI Mode" will be given an answer written in a conversational style, containing far fewer links to other pages.
Notably, the new search tool will not replace Google's existing search platform, which processes billions of queries every day.
However, according to experts, such tools will increasingly incorporate AI, a shift that is concerning organisations, firms and publishers, which depend on search traffic.
In a blog post, Google stated: "AI Mode is designed to be truly multimodal, so you can ask questions in whatever way feels most natural — whether that's with text, your voice or even your camera."
People are increasingly turning to AI chatbots such as ChatGPT instead of traditional search engines to find quick, simple answers to questions, even though they are not always accurate.
Alphabet-owned tech giant said it was responding to changes in the way people use its search engine to ask more complicated questions.
Google Product Manager for Search Hema Budaraju stated: "About two years ago, if you spilt coffee on your carpet, you would have [searched for] 'clean carpet stain'."
"That's how you would have probably keyworded your way through. Now, my query is likely to be, 'I spilt coffee on my Berber carpet, I'm looking for a cleaner that is pet friendly'."
Currently, AI Mode will be optional and will appear both as a tab and an option within the search box itself.
