Tech Desk 
Dec 07, 2024
Google Search is about to undergo one of its biggest transformations ever, according to CEO Sundar Pichai. Speaking at the DealBook Summit, Pichai announced that by 2025, AI-powered updates will make search faster, smarter, and more intuitive than ever before.
These changes aim to transform the way people find and interact with information. shared that even early in 2025, people will notice new capabilities in search.
These changes aim to transform the way people find and interact with information. shared that even early in 2025, people will notice new capabilities in search.
Recent developments include AI-based summary generation and enhanced video search capabilities through Google Lens. Moreover, Google's model Gemini, which supports some of the AI applications that are currently being used, will be upgraded. Currently, AI-based tools integrated into the Google products are used by over a billion users
He also discussed rivalry between companies, particularly between Microsoft and Open AI, since the latter uses former models. Pichai insists that Google relies much more on its complex artificial intelligence, such as BERT and MUM.
Another important topic was the question of fair use of online content. Pichai spoke about Google's licensing agreements with platforms like Reddit and The New York Times but also indicated a future marketplace where content creators could get paid for training AI systems with their work.
In a time when the internet is full of information, Pichai believes that search will be more valuable than ever. With AI transforming technology, Google wants to stay ahead and keep making tools that simplify how people find information.
