Tech Desk 
Jun 13, 2025
Snapchat has officially launched a suite of new tools and features to make it simple for creators to create and share content.
The social network revealed on Thursday, June 12, 2025, that Snapchat has rolled out a “Timeline Editor” feature, which gives a new way to create videos from saved Memories, auto-save Stories to profiles, and more.
In a blog post, Snapchat stated that the new Timeline Editor will give creators a more intuitive way to edit videos directly on the platform.
Snapchat's new update offers new features to creators
With the new feature, users can view their videos in a chronological layout, so it’s easy to trim, move, or rearrange clips. Once your sequence is set, you can add Lenses, add music from the Sounds library, and use other creative tools.
The tool could eliminate the requirement for users to edit simple videos on third-party editing platforms, such as CapCut, before posting them on Snapchat.
Additionally, creators will get access to a new “Create a Video” template that lets them select a few Memories, select a song from Snapchat’s Sounds library, and pick their favourite template to generate a custom compilation video.
Notably, the feature is rolling out globally on iOS, while the launch on Android is still unwrapped.
In addition, Snapchat is giving creators access to more insights into how their content is performing to allow them to better optimise their posts.
Creators will be able to see the number of viewers who watched their public content for at least 12 days over the last month, giving them a better idea of how many returning viewers they have.
In addition, creators will get insight into their traffic sources, as they’ll see views based on the source, which could include the Discover “For You page,” “Following,” “Spotlight,” “Search,” “Chat,” and “Profile.”
To note, users can see the average amount of time users spent watching their Spotlight posts, alongside the average percentage of their Spotlight posts.
