
Instagram has announced two new features aimed at enhancing the appeal of its Reels feature to attract TikTok migrants.
As TikTok has reportedly stopped working ban in the United States after a ban took effect on Sunday, the Meta-owned platform has stepped up to garner user interest who would likely look for alternative platforms.
Instagram's latest update allows users to see which Reels their followers have interacted with by showing their likes and comments.
The second update has rolled out a reply bar, encouraging users to initiate conversations around the Reels they enjoy.
These latest features are designed to let users increase the visibility of their Reels and reach audiences beyond their followers.
These latest changes are currently only available in the US, with a broader plan to expand globally soon.
Instagram’s latest move comes as social media platforms make strategic efforts to attract TikTok users, with Instagram seeking to efficiently utilise its latest features to take advantage of the gap created by the app’s shutdown.