Rehan Shahid 
Dec 11, 2025
Instagram on Thursday launched a new feature, named 'Your Algorithm', which gives users more control over what they view on the platform. The new feature lets users view and customise the topics that shape their Reels feed.
Meta-owned social media platform stated that the new 'Your Algorithm' tool is powered by artificial intelligence (AI) and display an icon in the top-right corner that resembles two lines with hearts while users are watching a Reel. Tapping this icon will open 'Your Algorithm', through which you can personalise the topics for your Reels feed.
Using the 'Your Algorithm' tool, you can see what topics Instagram thinks you are interested in at the top. The topics include sports, horror movies, gym, food, day in life, college football and more. Users can share their preferences with the latest feature, letting Instagram personalise the topics using AI.
The above screenshot shows an example that reads “Lately you've been into creativity, sports hype, fitness motivation, and skateboarding.”
Instagram will show this feature starting with the Reels tab. The company confirmed that it is planning to bring this ability to the Explore and Home tabs in the app soon.
