Instagram Threads launches ‘Communities’ feature to rival X

With 'Communities' feature, it’s now even easier to find and connect with your people — and stay up-to-date on conversations you care about
Meta Threads app logo is seen in this illustration taken, July 6, 2023. — Reuters
Meta Threads app logo is seen in this illustration taken, July 6, 2023. — Reuters

Instagram Threads launched the “Communities” feature on Thursday, aiming to redefine its app to compete with X (formerly Twitter).

The American tech giant said that Threads will now have over 100 communities on the platform, where users globally can have casual conversations around topics like basketball, television, K-pop, books, and more.

According to Meta, users can have dedicated spaces within the app where they can delve deeper into conversations on topics that matter to them. The communities’ users have joined will display on their Threads profile, and each community has its own custom “Like” emoji available to members who engage with the discussions.

“With 'Communities' feature, it’s now even easier to find and connect with your people — and stay up-to-date on conversations you care about,” said Meta.

Meta said that the company is also testing communities with some of the most active interests on Threads, such as NBA/WNBA Threads, TV Threads, and K-pop Threads.

“Your membership in communities is public: communities you join will automatically be pinned in your feeds menu and tagged on your profile, so people can see what you’re all about.”

To personalise these spaces, each community has its own custom Like emoji — for instance, a stack of books in Book Threads — adding a distinct sense of belonging to interactions between members.

'Communities' feature on Threads.

On Threads (as on X), when users join a community, others will see that you’re a member on the community’s public page. But on Threads, the community’s related topic tag is also added to your profile.

How to use 'Communities' feature on Threads

  • You can discover communities by searching for them by name or tapping a community tag on a post in your feed.
  • A three-dot icon on a topic tag indicates that it has a dedicated community.
  • To join, tap Join in the top right.

Meanwhile, Threads plans to launch special badges soon for standout community contributors. These individuals are among the most active and engaged users on the app and have helped establish communities around the most popular discussion topics.