Tech Desk 
Aug 14, 2025
Instagram is reportedly working on a new feature, “Picks”, that aims to help users find common interests.
The Meta-owned social network confirmed that the “Picks” feature is an internal prototype and isn’t being tested externally, while expected to launch soon.
The feature was first spotted by reverse engineer Alessandro Paluzzi, who often finds unreleased features while they’re still under development.
Taking to X (formerly Twitter), Paluzzi claimed that people select their favourite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things.
However, Instagram has yet to officially share any details about the feature, but the company likely views Picks as a way for users to connect more personally with friends and spark conversations around shared interests.
Previously, Instagram Head Adam Mosseri stated that the social network was going to focus on creativity and connection in 2025.
“To help people connect with friends over the things they discover on Instagram, we’re going to double down on messaging, make consuming content more interactive and social, and explore new ways to connect with friends,” Mosseri wrote in a January Instagram post.
On the other hand, Instagram is facing backlash following the launch of Instagram Map, with many users saying they never wanted the feature in the first place.
As with any other feature in development, it’s not known when or if Instagram plans to officially roll out “Picks.”
