Tech Desk 
Jan 30, 2025
An undated image of Instagram logo. — Depositphotos
Following the recent TikTok ban and its reprieve in the US, Meta is intensifying its efforts to attract creators. Beyond offering bonuses to creators for publishing Reels, Instagram has also introduced new tools to help creators check their short-form video performance.
The Meta-owned platform will now offer more detailed metrics, allowing creators to better understand which content resonates with their audience.
View insights on Instagram Reels
Instagram has added a new "View Rate" metric that will show creators the percentage of followers and non-followers who continue watching their video after the initial three seconds.
Instagram emphasises that the first few seconds of any video are very important as they grab the viewer’s attention.
Additionally, Instagram has introduced "Views Over Time," a metric that compares a Reel's current view count to the creator's average views over a similar period.
This data can be further utilised to show views from followers versus non-followers.
Furthermore, the platform will provide creators with more actionable insights, indicating whether their Reels are performing above or below average.
The feedback will help creators identify their most successful content types.
Instagram will also suggest creators create more Reels similar to one that significantly outperformed the creator's typical content.
