Tech Desk 
Jun 12, 2025
Snapchat has officially released a new Snapchat+ tier called “Lens+,” which offers users access to the perks unlocked with the standard tier.
The company revealed on Wednesday, June 11, 2025, that the new “Lens+” allows users to use hundreds of Lenses that let you “play, create, and share Snaps” with others.
Snapchat’s new Lens+ subscription tier price
The new tier, Lens+, costs $8.99 per month and, as its name suggests, is centred around giving users access to exclusive Lenses and AR experiences.
In a blog post, Snapchat stated: “We’re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we’ll be adding new AR experiences every week.”
It is worth noting that in the coming months, select Lens creators will be able to monetise exclusive Lenses, which means that creators will be able to unlock a new way to grow their earnings on the platform.
However, Snapchat did not share any details about what the revenue split will look like for creators.
By launching another subscription tier, Snap plans to grow its revenue even more by locking its more advanced Lenses and AR experiences behind a paywall.
