Tech Desk 
Sep 07, 2025
An undated image of iPhone variants. — Unsplash
The upcoming iPhone 17 Air is widely expected to be one of the most significant reveals at Apple’s September event. Rumours suggest that it could be the thinnest iPhone ever, measuring just 5.5 mm thick, while still offering a 6.6-inch display.
However, leaks suggest Apple will need more than sleek design to convince consumers that the iPhone 17 Air is a must-have upgrade.
Portability as key selling point
Leaked reports suggest that the iPhone 17 Air will be marketed as ultra-thin and lightweight, making it the most portable iPhone to date. The device is intended to address the needs of consumers who complain about the trouble of carrying thicker phones.
There are still questions about the durability of the iPhone 17 Air. Some think Apple will have to assure buyers of the phone's durability by demonstrating the phone's performance in real life.
Camera concerns and AI
Another potential issue is its rumoured single 48MP rear camera system. Apple has set a precedent in reserving single-camera systems for base models. It is uncertain whether it will constitute a design success for customer-facing premium buyers.
There are some indications that Apple will look to the AI zoom feature, as in the Pixel 10 Pro series, to compensate for the lack of an ultra-wide lens.
People are already comparing the iPhone 17 Air to the Samsung Galaxy S25 Edge, which was criticised for resembling a watered-down flagship phone. Analysts suggest Apple must avoid any conclusions that the iPhone 17 Air is suffering from the same identity crisis and establish a clear look, audience and value proposition.
Ultimately, while the iPhone 17 Air is shaping up to be a design marvel, Apple may need to showcase durability, advanced AI-powered photography, and clear use cases beyond aesthetics to ensure the device stands out in an increasingly competitive smartphone market.
