Pareesa Afreen 
Nov 09, 2025
Social media platforms are buzzing about Meta taking measures to read users' private messages, a quiet, privacy-breaching move set to take effect on December 16, 2025.
After the given date, Meta AI will use users' interactions with its AI tools to personalise content and ads across apps like Facebook and Instagram.
The focus of this development is on making Meta AI the leading personal AI, with an emphasis on voice conversations, entertainment, and personalised content, according to Meta CEO Mark Zuckerberg.
“People’s interactions simply are going to be another piece of the input that will inform the personalisation of feeds and ads,” said Meta’s Privacy Policy Manager Christy Harris.
The rollout only involves those using Meta AI and will exclude users in the UK, the European Union, or South Korea. Interactions involved are text and voice chats that will be combined with existing data of likes, follows, and app activity.
For example, a user discussing hiking with Meta AI might later see recommendations for hiking groups, trail updates from friends, or ads for outdoor gear.
Moreover, Meta emphasises that the targeting of ads will not include sensitive topics such as religion, sexual orientation, health, political views, or racial background.
On the other hand, users will not have a full opt-out option for this AI-driven personalisation.
The company has provided settings to manage data that also include the option to submit objections, delete past chats, and unlink accounts across Facebook, Instagram, and WhatsApp.
The move has sparked online debate. Many users are concerned about privacy, data security, and the use of private conversations by AI for commercial purposes.
A few advise their peers to delete old chats, adjust ad preferences, and regularly clear AI history to protect personal information.
