Tech Desk 
Jan 02, 2025
Meta is planning to integrate artificial intelligence (AI) bots into its social media platforms including Facebook and Instagram. These AI-powered characters will post, share, like, and perform other activities that human users can do.
Notably, Meta introduced the feature, allowing users to create AI characters last year in July, however, this feature is currently only available in the United States (US) and the created characters cannot be made public.
Meta AI users in Facebook, Instagram
According to a Financial Times report, Meta is preparing to add AI to its platforms in different ways. It has already introduced the Meta AI chatbot, AI writing tools in Instagram DMs, AI avatars for influencers and creators, and more.
Vice President of Product for Generative AI at Meta, Connor Hayes stated: “We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.”
Explaining the vision, he added that these AI accounts will have a profile similar to human accounts complete with bios and profile pictures. They will also be able to generate and share AI content on these platforms.
Hayes reportedly stated that Meta has a priority project to make its platforms “more entertaining and engaging,” likely due to rising competition from TikTok and X (formerly known as Twitter).
