Kate Mills 
Jan 31, 2024
Threads, Meta owned social media platform, has reached 100 million downloads across platforms — Apple's App Store and Google Play Store — as downloads of Elon Musk's X (formerly Twitter), nosedive.
In wake of users' mounting interest, the Instagram-powered app became the fourth most downloaded iOS app and the eighth most downloaded app on the Google Play store.
Out of its total 100 million downloads, Threads recorded 12 million iOS downloads and 16 million Android downloads last month, standing out among competitors, such as Telegram, Snapchat, Spotify, and X/Twitter, with 28 million downloads in total.
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However, the app had been failing to make it to the Appfigures top 10 most-downloaded apps list since August last year even after expanding the horizon of features it offered, PCMag reported.
Securing the apex position for the most-downloaded app overall in December, Instagram started endorsing Threads posts in a bid to ensure a wider user base.
On the other hand, X stood as the 36th most downloaded app across the Apple and Google app stores in December, with just 3 million iOS downloads and 6 million Google Play downloads.
Mark Zuckerberg, Meta CEO, said in October last year that Threads was too close to touch the 100 million bar. Validating about Threads attainment of 100m users, a Meta representative told PCMag that official an announcement of the figures will be made during Meta's Q4 earnings call on February 1.
Although Tesla boss in July 2023 claimed that X had 540 million users, an Axios report suggests that the platform's pace of attracting new users has faded, with app data firm 42Matters finding that during November 2022 and October 2023, X downloads dropped considerably follower its takeover by Elon Musk.
