Tech Desk 
Oct 09, 2024
An undated image of Snapchat logo. — Snapchat
Snapchat has unveiled to be checking advertisement placements in two places in its app, enhancing customer relationship management (CRM) system additions.
The company is said to collaborate with two dining franchises and an entertainment company whose ads will be visible on the app, letting businesses visually interact with consumers through their ads. Users are claimed to interact with the Snaps received on the instant messaging platform by replying to them or accessing the call-to-action options offered.
Snapchat's Ad feature
The American instant messaging platform briefs about the advertisements arriving on its app. It will be visible in the Chats tab along with the Snap Map. After the rollout, Snapchat users are said to get sponsored Snaps from Disney. However, the Snap Map would showcase ads from McDonalds and Taco Bell.
Read more: Snapchat introduces the Footsteps feature for iOS — Users can track explored locations
Businesses will be capable of sending full-screen vertical video Snap directly to Snapchatters. Meanwhile, users are said to have the option of whether to open the Snap, but if they did not view the Snap, then it will be removed after some time.
Moreover, Snapchat users can engage with the sponsored Snaps by sending a message to the advertiser or utilising the provided call-to-action option to open a predetermined link.
Additionally, Snapchat is including ads to the Snap Map — a feature that allows users to share their location with others and seek out places of interest.
Snapchat’s other new features
Recently, Snapchat launched the Footsteps feature to all users, it was previously for only Snapchat Premium users, allowing them to keep track of all the places they have explored and sent snaps from.
