Tech Desk 
Jun 03, 2025
TikTok has rolled out a new feature to assist musicians in developing their careers.
It is called TikTok for Artists. It is a dedicated space for music insights on TikTok that provides access to artist/song data for artists, labels or teams.
TikTok for Artist tool
This feature can assist artists in better understanding their followers, help them to maximise their overall content, and assist with the promo of their song on TikTok.
TikTok for Artists has some helpful built-in features, including song performance tracking to measure and visualise how many views, posts, and creator interactions are happening for individual songs.
They also provide valuable follower details – age, language, gender, etc. – which will give artists a sense of who is listening to their music.
TikTok has also added a new 'Pre-Release' feature. This allows artists to promote their song or album release before it goes live.
TikTok allows fans to pre-save the music to their Spotify or Apple Music before their music is actually live so listeners can listen to and stream as soon as it's live and ultimately gives TikTok time to create heat around your release.
Their new platform appears to be an artist-first play to provide step guides and insights into what works best on TikTok and to give access to creative tools to best shape an artist's strategy.
TikTok for Artists is now available in over 25 countries, including the United States, United Kingdom, Brazil, Japan, and Saudi Arabia. The company says more countries will be added soon.
