Tech Desk 
Jun 20, 2024
TikTok, a personalised video feed app, has recently launched an innovative tool for the creators and marketers — TikTok Symphony. This innovative suite of creative solutions utilises the generative AI technology to make content creation easier, faster, and more effective than ever.
What’s TikTok Symphony?
TikTok Symphony is a tool, designed to simplify creative process while scaling it to the new dimensions. It's an evolution of Creative Assistant, now renamed as Symphony Assistant, that is going to be available in Adobe Express and TikTok's Ads Manager program for the user’s usage.
With Symphony, users would be able to import assets and URLs for video generation under 60 seconds through usage of stock avatars and licensed footage.
However, the feature which sets TikTok apart from other platforms is its commitment to transparency. Unlike other platforms, this app labels AI-generated content automatically, ensuring authenticity and trust among community. This feature will help the creators to identify any deepfake content and promote responsible AI use.
Read more: Snapchat takes AR to next level with on-device AI technology
Moreover, TikTok's partnership with Adobe Express allows the users to access Commercial Music Library, which comprises vast collection of assets for creating on-trend content. With Symphony, marketers and advertisers can quickly create, score, and publish content with speed of social.
Interestingly, the TikTok Symphony benefits the users by saving their time and efforts and allowing the creators to focus on high-level creative decisions. It also enables non-creatives to produce high-quality content, making it a valuable tool for businesses and individuals alike.
