WhatsApp to introduce Instagram link feature for user profiles

WhatsApp users can just type username and show Instagram profile on their account, as this feature will not ask users to authenticate
An undated image of person using WhatsApp. — Shutterstock
An undated image of person using WhatsApp. — Shutterstock

WhatsApp is testing a new feature for its iOS app, allowing users to add their Instagram profile links to their account. The new feature is set to allow users to display their social media profiles in the same space to connect their contacts effortlesly. 

The feature was said to be found within the latest beta version of the iOS app, while it’s under development and beta testers will not be able to try it out currently.

WhatsApp to let users add Instagram links

According to WABetaInfo, a WhatsApp feature tracker, the instant messaging platform is developing a feature where users can add their Instagram profile links. It was spotted on WhatsApp for iOS beta app version 25.2.10.72, which is available via the TestFlight beta programme.

The feature tracker claimed that the new option is being added to the Links section within the user profile interface. The section now has a new option dubbed Add Links where users can add their username on Instagram by tapping a plus icon.

Currently, the feature does not ask users to authenticate the profile they're adding. This means users can just type the username and show the Instagram profile on their account.

However, this integration can raise privacy and identity theft-related concerns. It is expected that the company will add a layer of authentication before rolling out the feature to users.

It is important to note that this is to be an optional feature, which means that iOS users do not have to link their Instagram profiles if they do not wish to. A similar feature is also available to the business accounts on WhatsApp.

Currently, the feature is said to only let Instagram links, while WhatsApp is likely to expand it to users, allowing them to add other Meta accounts such as Facebook and Threads.

However, it is unclear whether the company will let add profile links to third-party social media platforms such as X (formerly known as Twitter) or Snapchat.