
WhatsApp is currently gearing up to launch the latest feature, which enables users to assign photos to poll options in channels. This feature will assist channel owners in creating engaging polls by attaching particular images to every poll option, offering a vivid and visual context to users for voters, thereby improving their comprehension.
According to WABetaInfo, Photo polls feature particularly assists in specific topics such as design, travel, or food, where images provide a clear understanding of choices, assisting followers in making more thoughtful decisions. By adding a visual element, it enhances the decision-making process for voters, allowing them to compare options more effectively.
For consistency, once an image is added to one poll option, it will be needed for other options too. Initially, this feature will be exclusively available in channels, enabling Meta-owned WhatsApp to refine it in a more regulated environment before rolling out to group chats and personal conversations in the near future.
Channels, which typically have a large audience and well-organised content, are ideal testing grounds for this feature.
This significant update ensures maximum privacy, with no visibility into individual voter participation, maintaining confidentiality for every user. This ensures that privacy remains intact while offering better engagement support.
The ability to attach images to polls will offer an interactive experience, making it easier for followers to compare poll choices. As part of its broader strategy, WhatsApp plans to expand this feature to other chat types, such as groups and individual conversations, in the near future.