Tech Desk 
Jul 18, 2025
WhatsApp is reportedly working on a new feature, the status ads and promoted channels, which were first announced by Meta in June.
According to WABetaInfo, the latest beta version of the app allows business account users or creators to post sponsored content in the Status section of the platform, in turn helping them promote their businesses.
WhatsApp users get status ads and promoted channels
The report provides details regarding the two new features. First is reportedly Status Ads, which will allow businesses to advertise their content in the Status section.
These ads would display between status updates of a user's contacts; however, they would be flagged as sponsored content.
It reportedly shows users ads in the same fashion as they view the statuses of individuals who are not businesses.
On the other hand, promoted channels reportedly function as status ads do, while they focus on making public channels more visible. When a business promotes the channel, it would be highlighted in the directory, potentially increasing its reach, the report added.
"Creators, brands, and other business account holders are said to gain traction faster without relying on organic discovery," WABetaInfo said.
There is said to be a small label attached to such promoted channels to mark them as sponsored. According to the report, the two new features will not hamper the privacy of WhatsApp users, while still letting businesses grow.
It is worth noting that WhatsApp has yet to launch these features to a wide audience over the coming months.
