Tech Desk 
Sep 22, 2024
YouTube Premium users worldwide woke up to unwelcome news: significant price increases in over a dozen countries. The increases stood at as much as 60% in some countries and 10% in others, causing shockwaves among the subscribers.
The effects of the increases have primarily hit European states, as some of the users of the streaming services faced the maximum increases.
Google attributes this price increment to paying creators and artists more on YouTube and ensuring great service and features.
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However, the public is not so sure of this explanation, especially given that it is not the first time the company has increased prices. This explanation has neither removed all fears nor inspired confidence for good service and features.
YouTube Premium subscription new prices:
| Countrys | Single | Family |
| Ireland, Netherlands, Italy, Belgium | From €11.99 to €13.99 | From €17.99 to €25.99 |
| United Arab Emirates: | From 23.99 AED to 26.99 AED | From 35.99 AED to 48.99 AED |
| Switzerland | From 15.90 CHF to 17.90 CHF | From 23.90 CHF to 33.90 CHF |
| Malaysia | From 17.90 MYR to 20.90 MYR | From 33.90 MYR to 41.90 MYR |
| Denmark | From 119 DKK to 139 DKK | From 177 DKK to 259 DKK |
| Saudi Arabia | From 23.98 SAR to 26.99 SAR | From 35.98 SAR to 49.99 SAR |
| Sweden | From 119 SEK to 149 SEK | From 179 SEK to 279 SEK |
| Indonesia | From 59,000 IDR to 69,000 IDR | From 99,000 IDR to 139,000 IDR |
| Norway | From 119 NOK to 169 NOK | From 179 NOK to 269 NOK |
| Czech Republic | From 179 CZK to 209 CZK | From 269 CZK to 389 CZK |
| Thailand | From 159 THB to 179 THB | From 299 THB to 359 THB |
| Singapore | From 11.98 SGD to 13.98 SGD | From 17.98 SGD to 27.98 SGD |
| Colombia | From 17,900 COP to 20,900 COP | From 26,900 COP to 41,900 COP |
Social media users expressed outrage as many announced cancellations. One YouTube Premium user commented, "This price increase makes YouTube the most expensive streaming service, topping Amazon Prime, Netflix, and HBO combined." People are frustrated that they are not transparent enough and priced unfairly.
With Netflix, Amazon Prime, and HBO doing the same thing for less, it will eventually worsen YouTube Premium's market position. Users might go to another streaming service and these subscribers and revenue might further dwindle for YouTube..
