Web Desk 
Sep 12, 2024
Advertising is the sole revenue generator for video platforms, particularly the Google subsidiary YouTube, where encountering ads every few seconds was a norm until YouTube recently started putting up ads when users pause videos.
The appearance of ads at irregular intervals was already an annoying experience, now the placement of ads seems to be discouraging users.
YouTube shows ads between video pauses
As reported by Android Headlines, the display of ads between video pauses is not a pilot programme.
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The development comes to damage the already frayed nerves of users troubled with skippable and non-skippable ads before, during, and after a video. There would be no harm in dubbing it a prerequisite to watch something on the Google-owned video platform. Users are sometimes bound to bleed their eyes on 30-second ads before a video begins.
Google in May this year announced that it was up to introducing some new ad formats to YouTube, regarding which it suggested that one of the formats would show ads on screen whenever the video was paused.
What makes the display of ads between video pauses is that the Alphabet-owned company did not seem in a hurry to implement the new ad formats.
It should be noted that these ads are apparently banner ads and do not pop up immediately after one pauses a video.
