YouTube Rewind 2025: Top trends, creators, and music

Among top creators, MrBeast secures number one spot for the sixth year running

Rehan Shahid - Dec 05, 2025

A silhouette of mobile user is seen next to screen projection of YouTube logo in this picture illustration taken March 28, 2018. — Reuters

YouTube has celebrated its 20th birthday, bringing a lot of advancements over the years, but one thing has stayed the same, 'Pop culture', which continues to be defined by the ways creators and fans use video.

The video streaming platform shared its annual 'Global Culture & Trends Report' for 2025, analysing the most-subscribed creators, trending topics, and popular songs across different countries — which include United States (US), South Korea, Germany, Mexico, India, France, the Middle East & North Africa, Indonesia, the United Kingdom (UK), Brazil, Japan, and Canada — to identify emerging patterns shaping digital content creation.

Many of the most-talked-about games of the year weren’t made by a major studio — they were produced by creators within Roblox, including Grow a Garden and Steal a Brainrot.

The report stated: “These structured series, which tend to last less than ten episodes, create a clear arc for viewers to follow, something that is often missing from free-form vlog-style content.

"Among top creators, MrBeast secured the number one spot for the sixth year running. He’s joined by IShowSpeed, who pushed the limits of livestreams with his 24/7 IRL streams across the country, and CoryxKenshin, whose passionate fan base has purchased hundreds of thousands of copies of his self-published manga series."

You can now see a personalised summary of your year, including your top channels, interests and even your unique "viewer personality" type.

Trending Topics (US)

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Top Creators (US)