Tech Desk 
Jun 23, 2025
An undated image of Zong logo. — Zong/Canva
As Pakistan continues to reap the fruits of artificial intelligence (AI), Zong 4G has officially launched OZ, its new AI virtual assistant to help enhance customer service for millions of users across Pakistan.
Zong's OZ is now available on the My Zong app and various official chat platforms, and is set to transform the way telecom support is provided in this digital age.
What is Zong's OZ AI assistant?
Working as an AI chatbot capable of understanding natural language and offering real-time assistance, OZ signifies Zong's latest leap forward in telecom customer care. In light of AI deployment into its services, it appears that Zong is willing to streamline customer interactions and reduce reliance on traditional helplines.
The chatbot has been trained on a diverse array of customer queries, ensuring that it provides tailored responses rather than generic answers.
Users can currently access OZ through
- The My Zong app
- Zong’s official website
- Select chat windows on customer service portals
The interface is user-friendly, making it accessible even for those who are not tech-savvy.
Zong's Q1 2025 performance report, provided by the PTA, highlighted its competitive advantage in helpline accessibility and swift complaint resolution, although challenges remain in operator response times and billing complaints.
While OZ's primary focus, currently, is on telecom-related queries, Zong is reported to have plans to expand its capabilities in the future.
