Tech Desk 
Nov 14, 2024
Apple is facing a legal claim from the UK consumer rights group ‘Which?’, accusing the tech giant of forcing around 40 million British users to stick with its iCloud storage service by charging high prices and limiting alternatives.
Which? says this class action could lead to a £3 billion payout, with each affected user potentially receiving around £70 if successful. The claim states that Apple has been overcharging customers for iCloud storage options since 2015 by giving only limited free storage, which pushes users to pay for additional space.
For iCloud, Apple provides 5GB of free storage, but many users need more to back up their photos, messages, and other data. To meet these needs, users can buy plans ranging from £0.99 per month for 50GB to £54.99 per month for 12TB.
The petitioner argued that Apple’s restrictions on third-party cloud services make it hard for users to switch to other options, keeping them locked into iCloud.
However, Apple refutes the claim. The company insists it prioritises data security and doesn’t block users from using third-party storage. It also says customers have easy ways to transfer their data and denies anti-competitive practices.
This case is among several recent large-scale lawsuits against major tech companies in the UK’s Competition Appeal Tribunal. Legal expert Toby Starr says this “wave” of cases could lead to future rulings and settlements affecting tech firms’ practices.
The legal action is backed by international law firm Willkie Farr & Gallagher, which would only be compensated if successful. The UK’s Competition and Markets Authority is also conducting a wider investigation into cloud storage services, which could shape future outcomes.
