Tech Desk 
Aug 26, 2025
The Türkiye Tourism Promotion and Development Agency (TGA), in partnership with the Ministry of Tourism and Culture, hosted the first official influencer tour from Pakistan to Türkiye.
Notably, the trip was made possible with the assistance of Asiatic Public Relations Network (APR).
The campaign featured six leading Pakistani content creators, Hamza Bhatti, Osama Nasir, Umama Ismail, Ghuas Gondal, Fariha Asghar, and Rea Rana, who were chosen for a unique immersion in Türkiye's historical heritage and modern beauty with Istanbul as the focal point.
Moreover, the influencers enjoyed a personalised itinerary which included some of Turkey's most iconic landmarks while promoting local lifestyle and sharing their travels as they explored the rich diversity of experiences Türkiye offers.
The influencers visited historic sites including the Blue Mosque, Hagia Sophia, and Basilica Cistern.
While inside the historic peninsula of Istanbul, the influencers enjoyed further exploration of the local neighbourhoods of Balat and Fener while walking through the bustling Spice Bazaar, Istiklal Street, and Galataport.
A Bosphorus Cruise gave an unforgettable experience of appreciating the unequalled position of Istanbul as it stands articulate on both Europe and Asia.
Culinary experiences were key to the campaign, with influencers sampling local delicacies and modern fusion from Türkiye's globally acknowledged culinary prowess.
“We are delighted to welcome the first group of Pakistani influencers to Türkiye. This milestone reflects our commitment to further strengthening ties between our two nations and showcasing Türkiye’s unique experiences to Pakistani travelers. We look forward to seeing the stories and content that will inspire more visitors from Pakistan to discover Türkiye,” a TGA representative shared.
The influencers will share their journey across digital platforms, giving audiences a first-hand look at Türkiye’s historical, cultural, and culinary wonders.
