Apple’s latest App Store rules likely to win EU approval

Apple's most recent updates to App Store "will likely get a stamp of approval" from the regulators at the EU
Logo of an Apple store is in Washington, US, January 27, 2022. —   Reuters
Logo of an Apple store is in Washington, US, January 27, 2022. —   Reuters 

After a long-standing dispute with the European Union over its App Store policies, Apple may have now made changes that are enough to evade further fines under the Digital Markets Act (DMA).

The Digital Markets Act is a measure passed by the EU that seeks to prevent big tech companies from employing unfair business practices while promoting smaller developers to have more independence, especially with respect to payment mechanisms and app listings. 

According to Reuters, Apple had previously been fined €500 million (around $570 million) in April for not complying with these requirements, and also if Apple did not comply, they faced more daily fines.

Reportedly, Apple's most recent updates to the App Store "will likely get a stamp of approval" from the regulators at the EU. An official announcement may happen within a couple of weeks, but nothing is confirmed.

In the most recent updates, Apple eased restrictions limiting app developers on how they communicate with users regarding outside payment options.

Apple also announced new business terms. The new categories include separate charges, like the Initial Acquisition Fee, the Store Services Fee, and the Core Technology Commission. 

Even if the European Commission approves these steps, the legal battle isn't over. Apple is still appealing the €500 million fine, saying the EU’s demands “go far beyond what the law requires”.

For now, though, Apple may avoid more fines, a big win in its ongoing struggle with the EU’s Digital Markets Act.