Tech Desk 
May 15, 2024
Tesla CEO Elon Musk has unveiled exciting new features for X (formerly known as Twitter). These features cater to both creators and advertisers, potentially transforming X into a multimedia hub.
In a Twitter exchange, Musk announced that X users with subscriptions can now upload full-length movies, TV shows, and podcasts. This opens up a new avenue for creators to monetise their content directly through subscriptions on X.
The announcement sparked discussions among users, with some suggesting the addition of one-time purchase options for content and upgrades to X's video playback experience.
Further enhancing the platform's appeal for businesses, Musk revealed the upcoming launch of "AI Audiences." This feature leverages artificial intelligence to identify the most relevant X users for targeted advertising campaigns.
Creators and advertisers alike can benefit from this innovation, with creators reaching their ideal audience and advertisers maximising their campaign reach.
These developments signal a significant shift for X, moving beyond its microblogging roots to embrace long-form content creation and AI-powered advertising solutions. This could potentially reshape the X user experience and attract new demographics to the platform.
