Tech Desk 
May 22, 2025
Google appears to have inflated the realm of artificial intelligence (AI) offerings at the recently wrapped-up Google I/O 2025, be it belonging to the AI-assisted image generation unit, virtual assistance with on-screen content, involving graphics and visuals or anything around online shopping assistance, but the realm of clothing shopping is surely on the verge of seeing an astonishing revolution.
Google lifted the veil off the astounding capabilities of its latest AI-backed shopping features. The tech giant has enhanced its AI Mode in Search, making online shopping more smart, more fast, and more user-friendly than ever before.
Google Shopping gets virtual try-on for clothes
The most noteworthy feature is the virtual try-on for clothes. Users can upload a full-body photo, and the AI shows how different outfits would look, considering body types and fabric textures. This feature, available in the US through Google Search Labs, aims to reduce the stress of online fashion shopping, according to Mashable.
Google's latest AI shopping features serve users like a personal shopping assistant. To have a smart, fully AI-driven shopping experience, users need to give text prompts describing what they want: “a waterproof travel bag for weekend getaways” for instance, and the AI will bring suggestions based on their requirement.
The new “agentic checkout” feature simplifies purchasing by letting users set preferences, after which Google checks on prices and allows them to buy items with a single click.
This fascinating array of AI features should be enough to change online shopping and transform Google Search into a personal shopping companion.
