inDrive launches ‘People of inDrive’ mural in Karachi, celebrating Pakistan’s changemakers

With this campaign, inDrive highlights changemakers across tech, education, sports, media, and social innovation
An image of the People of inDrive event taken on October 29, 2025 in Karachi. — Picture by author
An image of the People of inDrive event taken on October 29, 2025 in Karachi. — Picture by author

InDrive, the global mobility and urban services platform, has announced the launch of its “People of inDrive” mural in Karachi on Wednesday to honour five extraordinary changemakers of Pakistan who are making a positive impact in their communities through innovation, creativity, and purpose. The initiative recognises people willing to lead with impact and reaffirms inDrive's belief that change begins with individuals.

Painted on the wall of the BurgerLo outlet located in DHA Phase 8, the mural highlights individuals who use their choices and platforms to make a long-lasting social impact.

inDrive ‘People of inDrive’ mural

The inDrive People of inDrive mural celebrates:

  • Azima Dhanjee: ConnectHear CEO and co-founder, an organisation that advocates for sign language and helps integrate the deaf community.
  • Hunain Abbas: HOL Foundation founder, which is working on youth and educational reform in Lyari.
  • Faiza Yousuf: CaterpillHERs Co-founder and Chief Program Officer (CPO), CodeGirls co-founder, and WomenInTechPK founder. These organisations facilitate women's roles in tech and entrepreneurship.
  • Irfan Junejo: Creative content creator who is changing the storytelling and youth culture landscape in Pakistan.
  • Karishma Ali: Karishma Ali Foundation’s founder, and the first female footballer from Chitral to represent Pakistan on the international stage.
— Picture by Author
— Picture by Author

“I’m really glad to be part of this campaign, honestly, it’s an honour,” said Junejo. “For me, creating content has always been an honour. I am happy that more people know my name, but what genuinely matters is the significance of whether my work can really assist others in making an impact and the struggles and sacrifices of those who contribute to a life-changing impact. After 8 or 9 years of content creation, I can look back on my journey and be moved by my own experience, and now, inspiringly, creating meaningful content is something that people in Pakistan want to get from content creation," Junejo addressed the audience.

With this campaign, inDrive is shining a light on changemakers in various sectors — technology, education, sports, digital media, and social innovation — showing how change is being produced across all these sectors. The event was an opportunity for us to celebrate their journey and recognise their collective impact in changing our perceptions of what leadership and purpose look like for everyone in Pakistan now.

"The work I pursue is gift-orientated, empowering women to access technology and employment opportunities. This is the seventh year of hard work and effort; it has been tremendously rewarding. I have gratitude for all the support I've received throughout," Yousuf reflects.

Sharing his thoughts on the mural launch event, inDrive Pakistan Country Head Owais Saeed said that the People of inDrive symbolise the company’s belief in empowering individuals to make independent, courageous choices.

inDrive itself represents the story of change, being one of the most people-centric transportation platforms in Pakistan, it has created an impact on people lives across Pakistan.

By introducing a model that empowers riders and drivers to set a fare, inDrive is changing the landscape of ride-hailing and has empowered countless people in Pakistan with economic freedom and flexibility.

In addition to transportation, the brand is responsibly building its presence as a community partner by using art, storytelling and social initiatives to build inclusion and opportunity.

"It is such a good feeling to see the work of local changemakers receive such recognition," said Abbas.

"I remember going to the government at the age of 22 to ask for the adoption of a public school, and they said, 'What can this young boy possibly do?' Two years later, they gave me that school, and I wanted to show them what was possible. I changed that local lyari public school into a space for every student to have every opportunity to learn. Lyari has so much potential; if more opportunities are given, so many more changemakers will emerge, "Abbas added.

— Picture by Author
— Picture by Author

InDrive created the People of inDrive mural in alignment with this mission, turning a city wall into a public representation of progress, pride, and inspiration. This mural showcases the overarching commitment of inDrive to uplift stories and celebrate people who dedicate their work to creating a better Pakistan.

"I wish work like this was not even required, that girls could just play sports without having to fight for the right to play in Pakistan," said Ali. "When I was a young girl in Chitral, I wanted to play football, but no other girls were playing. And when I started playing, at that very young age, I faced a lot of things, including harassment, campaigns against me for just being a 17-year-old girl who was trying to play.”

Adding more on the impact of her work in Pakistan, she shared, “Through my foundation, I have the opportunity to work with over 1000 young girls across Pakistan, from Quetta and Gilgit to Hunza and Chitral. My message has always been simple: what you do can make or break somebody’s life. I encourage you to pay attention to the words you say and actions you take, particularly online, that have an impact on people lives!"

From Lyari to Chitral, and from tech hubs to football fields, inDrive’s People of inDrive mural in Karachi celebrates the faces and stories behind Pakistan’s everyday heroes, people proving that change begins with the courage to choose.