
Instagram’s profile grids are set to display content as rectangles instead of squares as part of a change rolling out “over the weekend.”
In a story, Instagram chief Adam Mosseri said: “I know some of you like your squares. And square photos are sort of the heritage of Instagram. But at this point, most of what’s uploaded, both photos and videos, is vertical in its orientation.”
It’s a “bummer to overly crop them,” he added. Mosseri said that the change might be a “bit of a pain,” but he thinks that it’s a “transitional” pain.
“I think people will, over the long run, be excited that more of their photos and more of their videos are visible as intended in the profile as opposed to aggressively cropped,” Mosseri said.
Mosseri’s justification is relatable to what he said in August when Instagram confirmed it was conducting a “limited test” of the change.
In addition, the social media platform Instagram has rolled out a new feature in the Reels feed, letting users view videos their friends have liked, improving social engagement.