Tech Desk 
Jul 01, 2025
WhatsApp has officially announced a suite of new features for its business suite to provide users with an advanced experience.
Meta-owned instant messaging platform revealed on Tuesday announced that it is introducing the ability for large businesses to reach customers through voice calls, which will allow the app to explore the use of AI-powered voice agents.
The company is also looking into using AI to recommend products to users. To note, the company earns money through its click-to-WhatsApp ads and charges merchants for messaging features on the platform.
However, the company doesn’t charge for its AI features at the moment, but there is a possibility that it could put a price tag on that after it achieves scale.
In the next few weeks, larger businesses will be able to access this feature via the API, which will allow customers to place voice calls to businesses and allow businesses to call back customers.
According to WhatsApp, it will soon include a way for customers to send and receive voice messages from businesses.
By enabling voice pipelines, companies could set up an AI-enabled voice agent through a startup like Vapi, ElevenLabs, Coval, or Phonic to run their customer service over WhatsApp.
Bringing calling and voice updates to the WhatsApp Business Platform will help people communicate in a way that works best for them.
The updates are rolling out starting today to business customers with the general release and will be available to a wider audience in the future.
