WhatsApp update: AI-driven message rephrasing and tone adjustment

With 'Writing Help' feature, WhatsApp expects that people use its in-app technology when drafting messages, rather than ChatGPT
A man poses with a smartphone in front of displayed WhatsApp logo in this illustration September 14, 2017. — Reuters
A man poses with a smartphone in front of displayed WhatsApp logo in this illustration September 14, 2017. — Reuters

In a significant step to advance its platform, WhatsApp has announced the development of an innovative AI-powered feature that will allow users to rephrase, proofread, or adjust the tone of their messages.

The Meta-owned instant messaging platform announced that the new feature, “Writing Help,” utilises Meta’s Private Processing technology, which allows users to receive AI-generated responses without Meta or WhatsApp reading the original message or the suggested rewrites.

This results in messages on the platform remaining private, even if people use the new tool. With “Writing Help,” users can receive AI-generated suggestions that rewrite their messages in a professional, funny, supportive, or rephrased way.

WhatsApp showcased the feature in a product image displaying a user’s original message: “Please don’t leave dirty socks on the sofa.” The AI then offers “funny” rewrites, such as: “Please don’t make the sofa a sock graveyard,” “Breaking news: Socks found chilling on the couch. Please move them,” and “Hey, sock ninja, the laundry basket is that way!”

An undated image showing Writing Help feature. — WhatsApp
An undated image showing 'Writing Help' feature. — WhatsApp

With the launch of the “Writing Help” feature, WhatsApp is likely hoping that people use its in-app technology when drafting messages, rather than external tools such as ChatGPT.

According to WhatsApp, users can access the new feature by tapping the new pencil icon that appears when drafting a message in the app.

It is worth noting that currently, the “Writing Help” feature is available in English in select countries, while WhatsApp will launch it to a wider audience shortly.