Spotify launches in-app DM feature for seamless music sharing

'Messages' open up new opportunities for artists, authors, and creators, as more users can spread word about artist’s track or creator’s podcast
A smartphone and headset are seen in front of screen projection of Spotify logo, in this picture illustration taken April 1, 2018. — Reuters
A smartphone and headset are seen in front of screen projection of Spotify logo, in this picture illustration taken April 1, 2018. — Reuters

In a bid to advance its platform, Spotify has officially launched a messaging feature called “Messages,” which enables users to share and discuss songs, podcasts, and audiobooks directly within the app.

The music streaming service announced that the feature will begin rolling out this week to free and Premium subscribers aged 16 and older in select markets.

Spotify releases ‘Messages’ feature: Here’s how it works

In a blog post, Spotify stated that “Messages” function as direct, one-on-one conversations rather than group chats. When a user listens to a track, podcast, or audiobook, they can tap the share icon, select a contact, and send the content directly.

“If the recipient has not previously interacted with the sender, the message is routed through a request system, similar to other social apps such as Instagram. Once the request is accepted, users can continue to text, use emoji reactions, and access additional Spotify content.”

It is worth noting that the feature is accessible by tapping the profile photo in the top-left corner of the app. Spotify suggests potential contacts based on prior activity, such as shared playlists, Jams, Blends, or membership in the same Family or Duo plan.

An undated image showing Messages feature. — Spotify
An undated image showing 'Messages' feature. — Spotify

“As always, you should continue sharing Spotify content directly through your favourite platforms like Instagram, Facebook, WhatsApp, Snapchat, TikTok, and more,” Spotify stated.

“Messages on Spotify are designed to complement these integrations, and we’re excited to keep offering more ways to build excitement around the content you love, wherever you are,” the company added.

"Messages" also open up new opportunities for artists, authors, and creators — more users can spread the word about an artist’s track or creator’s podcast with their friends and family, helping drive discovery.

Meanwhile, users are not required to use Messages, as the company has provided the disable option in settings and continue to share Spotify content through external platforms such as WhatsApp, Instagram, or Telegram.