Tech Desk 
Mar 27, 2025
In a bid to align with the widespread adoption of artificial intelligence (AI) across various fields, K-Electric (KE) has introduced an AI-powered chatbot, Kineto, to provide non-stop customer support.
Addressing the hassle of hectic customer support for KE consumers, the launch of Kineto makes KE the first power utility in the country to have integrated AI technology into its operations.
KE's AI chatbot Kineto launched
The rollout of KE's Kineto accounts for the electricity giant's broader digital transformation, marking an impressive milestone towards automated customer satisfaction without requiring them to stand in long queues, KE stated in a statement.
“Now, as a leader in digital transformation and customer engagement, launching Kineto was the next logical step. This investment in future-ready digital platforms is further revolutionising how Karachi’s residents interact with their power utility,” said Noor Afshan, KE’s Senior Director and Head of Customer Experience and Digital Payments.
The power company claims that Kineto is designed to facilitate millions of KE users with fast, seamless, and 24/7 support.
Indicating huge user interest in utilising AI's potential, Kineto has attracted over 3,200 users within just the first week of its launch, accumulating around 13,000 interactions.
KE's Kineto is part of its wide array of user-facilitating digital products, including the KE Live app and a bilingual WhatsApp service, with both improving the accessibility of KE's services to over two million active users.
